What a seed lot should tell you

Seed is not a brand name. It is a lot. The label should say enough for a grower to know what they are planting and for a dealer to answer a question at the counter.

Three lines that matter

Germination, physical purity, and a lot number that matches the bag. Everything else — a photograph, a slogan — is secondary.

If a figure changes

Update the product in the admin and, when the change is seasonal, add a note in Insights so last year's page is not the only record.